Click-through rate practice problems

Marketing Unit 10. Try each one, then open the worked solution. The Credit Sprint app generates unlimited new versions with fresh numbers.

Problem 1.

An online ad is shown 50,000 times and clicked 2,000 times. What is the click-through rate?

Show solution

CTR = clicks ÷ impressions = 2000 ÷ 50000 × 100 = 4%.

Problem 2.

An online ad is shown 20,000 times and clicked 200 times. What is the click-through rate?

Show solution

CTR = clicks ÷ impressions = 200 ÷ 20000 × 100 = 1%.

Problem 3.

An online ad is shown 50,000 times and clicked 1,250 times. What is the click-through rate?

Show solution

CTR = clicks ÷ impressions = 1250 ÷ 50000 × 100 = 2.5%.

Problem 4.

An online ad is shown 50,000 times and clicked 1,000 times. What is the click-through rate?

Show solution

CTR = clicks ÷ impressions = 1000 ÷ 50000 × 100 = 2%.

Problem 5.

An online ad is shown 10,000 times and clicked 400 times. What is the click-through rate?

Show solution

CTR = clicks ÷ impressions = 400 ÷ 10000 × 100 = 4%.

Problem 6.

An online ad is shown 20,000 times and clicked 200 times. What is the click-through rate?

Show solution

CTR = clicks ÷ impressions = 200 ÷ 20000 × 100 = 1%.